Have You Thought Of Using Freebies As A Strategy To Attract Additional Customers?
Don't you simply love a freebie? I know I do.
I've been in two scenarios recently as a customer, when I was given an unexpected freebie. Right after ordering my usual bagel and coffee at the Bagel Bar, the girl behind the counter offered me a free bottle of mineral water. I was going to ask for a glass of water anyway, so this came as a welcome surprise.
Several days later, I went buying a steak at the meat section in my local supermarket. I was having a chat with the guy behind the counter about the point that there didn't seem to be too much meat for so much money.
He obviously took pity on my unhappy face when he said - "Tell you what sir, why don't you have this other steak for the same price" and he added another one on top!
So what's the customer service lesson here? The lesson is that almost all customers like a freebie and if they receive one from a supplier it creates a positive relationship. When people purchase stuff at your online business, on the download page, give them unanticipated bonuses and they will love you for that.
As customers, we're likely to return and do business with people who give us freebies and we're more willing to tell other people about our positive experience. It's good technique to give your customers freebies on occasions but don't over do it. If you blast your email list with daily gifts you are likely to miss the target and your internet marketing business is going to suffer for it..
One day I read a story article about a restaurant owner who would at times give people a free meal. When a group of diners or a family asked for the bill he would spontaneously say that on this occasion they were his guests and they have to pay nothing for their meal.
Can you imagine how these people felt - what they told friends and work colleagues the next day? That free meal certainly cost the restaurant owner a lot less than advertisements in the local newspaper and it also brought in a lot more new customers.
The Law of Reciprocity suggests that - "If you give someone something - he/she will want to return the favor - to give you something."
Why don't you think of some little unexpected freebies you can offer your customers that'll motivate them to return and also tell others about their positive experience. And while we're doing it - why not try the same method with members of your staff. Even your personal relationships - a small unexpected surprise or an act of kindness can do wonders for any relationship.
Believe me, once you start practicing this, you'll have a lot more satisfied customers, happy staff and appreciative friends. It will surely help your internet marketing business to grow stronger.
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